We have to learn to see technical devices and software as others see them. Feeling a sense of pride in getting a device to do what we want doesn’t mean we’re clever, it means the design was wrong.
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.
All projects are different, but you have treat each one with care. Sometimes you get to build a luxury yacht; other times, it’ll be a rowboat. You still have to make sure the thing doesn’t spring a leak.
After finishing a design you take a step back and a little voice pops in your head and says, “Wow. You should really just quit while you’re ahead.” Don’t ever listen to that voice. Ever.
Art Director
Fotografieer
Photographer
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